Resume
Work Experience
2016 - Present
Senior Brand & Creative Manager
Develop and command brand standards across all aspects of visual collateral for the organization. Drive sales, target key audiences, and focus on market positioning. Generate and enforce annual marketing budget and oversee allocation of funds to various avenues. Conduct all aspects of designing and launching brand-aligned media materials across print, digital, social, and retail platforms. Source vendors, select optimal partnerships, negotiate pricing, and maintain excellent working relationships while establishing clear-cut expectations of service. Support private label partners by consulting on customized label design.
2016 - 2020
Marketing & Design Associate
Partner closely with the labeling specialist to design packaging and label materials for retail and private labels. Creatively directed all product photo shoots and collaborated with photographers. Reviewed web analytics and reports to identify areas for improvement and directed programmers in website adjustments that elevated product awareness and increased revenue. Generated concepts for marketing tools across B2b and B2C channels including sales collateral, merchandising materials, and retail presentations.
1999 - 2001
Creative Director & Visual Designer
Cultivated a client base of various organizations from nationally recognized labels to local small businesses. Developed innovative solutions that met each individual organization’s goals and visual needs. Created logos for new businesses, web collateral in conjunction with growing businesses, and media collateral in line with well-established brands. Delivered top-quality visual content while managing multiple simultaneous projects from initial concept generation through to completion.
Skills
& Expertise
Creative Art Direction
Brand Development
Project Management
Staff Development
Start-up & Established Businesses
Social Media Presence
Labels & Packaging Design
Team Direction & Mentorship
Vendor Selection
Comprehensive Marketing
B2B & B2C Channels
Web Design
Book Design
Merchandising Solutions
Negotiations & Contracts
Professional Experience